Finance and insurance, unlike many other sectors in which the visual element is the pivot of content strategy, cannot rely on the appeal of their product when it comes to advertising it. Our approach allows brands to bring people closer to products through storytelling focused on needs.
Datas are the perimeter of our storytelling. In fact, by using our proprietary process we are able to profile users, thus defining appropriate content paths for everyone’s needs and providing an experience tailored to their real needs.
Virtual B’s digital unit is specialized in content and CRM strategy for financial sector: creation and management of branded content strategies for digital presence or lead generation projects.